Last November, Naomie Paris came to life in the heart of Le Marais. What started as a vision one month before became a reality at 126 rue de Turenne: our very first pop-up.
Creating a pop-up isn't just about finding the perfect space (though Le Marais felt like destiny). It's about every single detail the ones you see, and the hundreds you don't.
I spent a month preparing everything. Each piece from the Fall collection was carefully selected, hand-tagged, and pressed to perfection. I sourced logistics materials, designed custom cards and stickers, and yes—there were the inevitable hiccups. Tote bags that didn't arrive on time, endless debates about labels. But in the end, everything was ready for Wednesday, November 19th.
10:30 AM, we opened the doors. And you came. To see the pieces in real life, touch them, try them on. This was exactly what I wanted: to create a space where Naomie Paris wasn't just on a screen anymore, but in your hands.
On Thursday night, Shaare Paris organized an evening to celebrate the pop-up. Influencers, unlimited popcorn, and a colorimetry workshop to discover your perfect palette. The vibe was incredible, relaxed and elegant at the same time.
Throughout the week, certain pieces stole the show. The brown knit sweaters flew off the racks (clearly, autumn in Paris demands cozy elegance). The Maya and Milly shirts became instant classics, as did the Eloïse cardigans.
But beyond the sales, what struck me most were the moments: clients sharing their personal style journeys, others discovering Naomie Paris for the first time, everyone connecting over the simple pleasure of beautiful, thoughtfully made clothing.
Thank You
This pop-up wouldn't have existed without Shaare Paris, who handled every logistical detail with expertise and grace. To the entire team and everyone who made this week possible- thank you.
And to you whether you visited us in person, followed along on Instagram, or are discovering this story now—thank you for being part of this journey. This was just the beginning.
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