Our Story & Behind Naomie Paris
The Beginning
My name is Noémie, and I’m currently a business school student. From the moment I started my studies, I knew I wanted to build something that truly reflected who I am. During my gap year, I decided to create Naomie, a fashion brand shaped by everything I love: femininity, Parisian elegance, and effortless beauty.
Naomie was born from a very personal feeling - the idea that the way you dress can change your entire day. I’ve always noticed that when I dress well, I feel more confident, more aligned with myself. Even back in prep school, when life was busy and intense, slipping on a dress or a skirt gave me energy. It helped me hold onto myself - my joy, my balance, my identity.
Behind Naomie Paris
Each Naomie piece is carefully selected for its fabric, structure, and timeless appeal.
I work with ateliers that share my vision of simple, feminine, and lasting fashion.
Nothing is left to chance; I curate, assemble, and bring together collections with harmony and intention.
We collaborate with ateliers across Europe and internationally, mainly in Bulgaria, Tunisia, and China, carefully chosen for their expertise and the quality of their work.
Each production is checked before shipping, and every piece is prepared and quality-controlled in Paris.
Naomie is a house of artistic direction and style, created to offer clothes that make women feel good, confident, and truly themselves.
A Parisian State of Mind
Naomie is a brand for women who want to feel beautiful without overthinking it.
I think of women with busy lives, who don’t always have time to plan their outfits, but still want to feel elegant, feminine and ready to face the day. I design pieces that mix and match easily, often as full sets, so getting dressed becomes a simple, spontaneous pleasure again.
Naomie is deeply inspired by Paris, my lifelong home. I grew up in the 6th arrondissement, surrounded by stunning architecture, shop windows, and elegant silhouettes walking through Saint-Germain or the Marais. Paris dresses me as much as I dress it. Every collection is a love letter to this quiet beauty, to the kind of women who turn heads without trying.
Our Philosophy
All of our collections are capsule and limited edition. Because fashion evolves quickly - and because I love the idea that each piece feels rare and intentional. I’d rather offer fewer, better pieces. At Naomie, you’ll find dresses, skirts, tops, and accessories, but never pants. That’s a personal choice, rooted in my story, my values, and the vision of femininity I grew up with - one that I now reinterpret in my own way.
Naomie is an invitation to dress differently, simply, confidently, beautifully.
It’s an independent brand carried by a young woman who believes in the power of a well-cut skirt and the quiet strength of real Parisian style.
Welcome to my world.
— Noémie